Influencing Media: Timothy Armoo, CEO of Fanbytes
https://mediawrites.law/wp-content/uploads/2017/11/Short-Form-Tim.mp4 Generation Z For those that are not familiar with this particular demographic, this is the generation that comes after...
View Article(International) Influencer Marketing in Germany: #ad might not be enough
Following influencers is not only fun, but it’s also a very successful advertising strategy for companies around the world. Followers get a first-hand experience of their favourite star’s life,...
View ArticleNew updated guidelines on influencers from the Danish Consumer Ombudsman
The DCO’s first guidelines on influencers was released in January 2016. Since then, to better reflect the Unfair Marketing Practices Directive, a new Danish Marketing Practices Act (MPA) has come into...
View ArticleCAP releases a new guide for social media influencers
CAP and the CMA have teamed up to create a new guide, “An Influencer’s Guide to making clear that ads are ads“, which sets out how to ensure influencer marketing conforms with consumer law. The guide...
View ArticleInfluencer marketing in Germany: Courts in Berlin try to find a balance...
In May 2018, a court in Berlin argued that influencers’ social media posts will always be a commercial activity. In the court’s view, even if posts are not sponsored, mentioning products creates an...
View ArticleThe CMA clamps down on social media endorsements
It was only a couple of months ago that we were reporting on the release of “An Influencer’s Guide to making clear that ads are ads” by the Committee for Advertising Practice (“CAP”) and the CMA which...
View ArticleInfluencer Marketing: How to hashtag in Hungary
The Kasza Tibi decision Back in 2016 the Competition Authority started investigating social media marketing practices of certain dominant Hungarian influencers, including musician Kasza Tibi. The...
View ArticleInfluencer Marketing in Italy: the “Digital Chart” introduces new rules for...
On 29 April 2019 the so-called “Digital Chart” finally became part of the Italian Code of Marketing Communication Self-Regulation, moving from a mere guideline to binding rules, which will have to be...
View Article#Advertisement must come first – Influencer Marketing in Hungary
We reported earlier this year that the Hungarian Competition Authority closed the review of the first decision on rules and obligations applicable to social media marketing. On 16 September 2019 the...
View ArticleInfluencer Marketing: Danish influencers in trouble with Danish Marketing...
What is an influencer? Influencer marketing is a fast growing trend within marketing for advertisements, which has now been with us for several years. Still, there is no legal definition of an...
View ArticleDo’s and Don’ts of Czech Influencer Marketing
If it’s an ad – be transparent Advertisement is a broad term and it can cover any material that is published with the aim of promoting business activities. Influencers’ posts on social media that are...
View ArticleFirst Spanish decision on #influencer #advertising, mandatory tags in every post
Spanish legislation requires that all advertised content as well as any advertiser has to be clearly identified as such. In fact, in advertisers do not comply with this requirement, public authorities...
View ArticleProduct Placement with Influencers is “obvious” marketing and does not...
In this case, an influencer with 1.7 million followers, an average of 55.000 likes and highly professional pictures had published Instagram posts containing product placement. The posts were neither...
View ArticleFirst regulation introduced in Spain involving #advertising on social media
It is the first regulation involving advertising on social media that refers to influencers, and will come into force on 1 January 2021. Up until now there has been some uncertainty in relation to...
View ArticleCMA turns its attention to platforms to combat hidden influencer marketing
Over the last decade, advertising has changed dramatically, with social media platforms gaining in importance compared to traditional outlets. In particular, brands have sought to market to younger...
View ArticleWhere do we stand with Czech influencer marketing?
Until now, Trade Licensing Authorities have rather addressed compliance of influencer marketing with special requirements for certain types of products, such as tobacco or alcohol. The number of...
View ArticleInfluencer marketing Q&A
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View ArticleAdvertising influencers and social media in Spain
The aim of the Code is to ensure the authenticity of commercial communications, meaning that the existence of an advertisement must be made transparent and obvious to the consumer. This was not...
View ArticleGermany – The use of influencers in social media – The latest “hat trick” of...
Influencer posts in favour of a third-party company for consideration According to the BGH, influencers offering goods and services (e.g. fitness courses, online shops, advertising for other companies...
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